BEWARE BLACK FRIDAY

“Watch out! Be on your guard against all kinds of greed; a man’s life does not consist in the abundance of his possessions.” Jesus (Luke 12:15)

One of our church members, who worked in a well-known department store, mentioned something one Thanksgiving week that made me gasp. “I have to be at work at 2:00 AM next Friday morning.”

The next day, at the teen ministry I co-sponsored at the middle school, one of the kids said, “I can’t believe it. My mom is waking me up at 1:00 AM Friday to go shopping!”

I confess that I am not a serious shopper. I know that it is sensible to try to save money by taking advantage of sales. But let’s be honest about this, Black Friday is a Greed Fest, a singularly American celebration of buying and selling that rivals any other holiday on the calendar. (Note: Holiday is a word derived from Holy Day – a special day for celebration of the deity). Our dedication to getting THE DEAL on the latest trendy toy or 4G gadget is so fanatical that we will stand in line in sub-freezing temperatures at two in the morning and then literally run over each other for the limited supply of DOOR BUSTING BARGAINS! (Lucky for you southerners this year, the temps will be mild).

Let’s not kid ourselves. This is worship. Worship includes sacrifice, adoration and celebration. Fanatical dedication to Black Friday shopping has all the ingredients. There is sacrifice. Can you remember the last time you got up at two in the morning to pray or give or serve or go to a worship service? There is adoration. “Wow! I’ve always wanted one of these!” And there is celebration. “Can you believe it? What a DEAL I got!” We don’t like to admit it but this kind of activity is what worship is made of. It is the great American sin that we never condemn. But the apostle Paul puts it right up there with the sins we do condemn.

Put to death, therefore, whatever belongs to your earthly nature: sexual immorality, impurity, lust, evil desires and greed, which is idolatry. Because of these, the wrath of God is coming. You used to walk in these ways, in the life you once lived. But now you must rid yourselves of all such things as these…( Col 3:5-8 NIV)

One day in the department store is no different from any other. Shopping on Black Friday is not a sin. Looking for bargains is not transgression. And if you are going shopping on Friday I hope you find what you’re looking for. But beware the ethos of Black Friday — the culture that celebrates the abundance of possessions as life’s highest good. There is much, much MORE to life than finding Friday’s best bargains.

ALPHA: The Anti-Sales-Pitch Gospel

It is called the Rule of Seven and it was developed by marketing expert Dr. Jeffery Lant. It is one of the reasons that Christianity has become so distasteful to so many people in western civilization.

The Rule of Seven states that, “to penetrate the buyer’s consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.” My dad, who sold life insurance among other things, summarized it thus: “It takes six NO’s to get a YES.”

I can remember my seminary professors making similar statements regarding evangelism. I don’t fault those men. They were simply trying to obey Christ’s command to make disciples with all the energy and expertise they could muster. But their methods, so closely modeled on the most effective sales strategies of the twentieth century, only alienate people today. All of us are so tired of being “sold,” so fed up with being approached as prospects with Pay Pal accounts, instead of people with problems and needs, that anything that smacks of marketing, anything that treats us like just another “YES,” is insulting. We mute commercials, hang up on phone solicitors, mass delete our inboxes and even slam the door when the Girl Scouts come cookie calling. (OK, that’s hyperbole. I don’t know anyone who isn’t a sucker for a seven-year-old selling Slim Mints).

Add to that the political stench that follows evangelicals like the dust cloud around Charlie Brown’s friend Pig-Pen, and one wonders why anyone would ever be interested in the message of Jesus.

The Alpha Course is the antithesis of those things. That’s one of the reasons the church I lead is offering it for the fifth time since 2011. First, The Alpha Course is completely apolitical. More importantly, it isn’t built around a sales pitch of the gospel. It is a course, Christianity 101 if you will, founded instead on two fundamentals: Process and Community. Learning is a process that happens best when we learn in the presence of friends. This is what makes Alpha so enjoyable and encouraging. No one is pressured to “buy” anything and all questions are welcomed in a community of friends who’ve gotten to know one another through shared meals and laughter.

Alpha is for everyone. If you’ve been a church member all your life, you will enjoy it. If you’ve never entered a church or considered Christianity, you will enjoy it and come away enriched with new understanding and new friends.

Find an Alpha Course near you by visiting http://www.alphausa.org.